“Marketing is the battle of perceptions, not products."

JACK TROUT

In marketing there are no facts, no best products, no best solutions. All that exists in the world of marketing are the perceptions in the mind of the Buyer. Their perception is their reality.

My goal is to positively influence the Buyer’s perception of your property. In turn, I hope you will see an increase in your sales price and obtain the best offer in a timely manner. 

Marketing Services:

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Listen & Learn

  • The first step to any successful relationship is for me to listen and learn about your goals and objectives.

Pricing

  • The second step to any successful transaction and marketing campaign is pricing your property correctly. I will prepare a thorough comparable market analysis (cma) for you. Once the CMA is completed, we will compare the property's condition and features to recently sold and available homes to help you determine a competitive pricing strategy.

Creating the Story

  • Every property has a unique story that will influence Buyers’ perceptions. It is my job to capture that story through words, photos and graphics and to distribute the story through various marketing channels, including phone calls.

  • Because every story and property is unique, every marketing campaign is tailored to my sellers' needs.

​Features

  • A thorough analysis of the property features & highlights are strategically prepared to enhance the story and differentiate the property in the marketplace.

  • An unbiased property walk-through checklist may be completed to assist in presentation for market appearance.

  • Professional staging may be suggested to improve marketability and increase price.

Personal Phone Calls & Emails

  • As soon as the Exclusive Right to Sell Listing Agreement is executed, direct personal phone calls and emails may be made to prospective and potential buyers.

Local Exposure

  • MLS. A detailed description of the property with color photographs may appear in the appropriate local MLS.

  • An Open House may be held to feature the property for the Brokerage community.

  • A for sale sign may be placed on the property.

Print Exposure

  • Professional Photographs may be taken

  • Drone photographs might be used.

  • A custom color property brochure may be created.

  • Just listed cards may be mailed to area residents.

Real Estate Marketing Strategy Realtor Denver Colorado

Media & Internet Exposure

  • The property may be featured on groundedequity.com and listed on prominent real estate websites including ReColorado.com, Zillow.com, Redfin.com & more

  • A press release may be prepared and sent out to local, regional, national and international media outlets and publications.

  • The property may be featured in local publications.

  • The property may be shared on social networks like Facebook, Twitter, and Instagram to name a few.

Builders & Developers

  • Branding guidance may be offered and all marketing materials will align with the builder or developer’s branding efforts.

  • Exterior and Interior renderings may be available.

International  Exposure

  • The property may be listed on Global Luxury real estate websites

  • The property may be listed on International MLS exchanges

In Conclusion, I offer you the specialized attention, confidentiality, expertise, and tailored real estate marketing you expect and deserve. Whether you are Denver area luxury homeowner, need to sell your property fast, are an investor or a developer, it's important to partner with a trusted broker who can strategically market your property and complete the transaction.